Our Philosophy

If you are like most people, dealing with anything to do with mortgages happens only a few times in your lifetime. Many of our clients confess they don’t even know the right questions to ask! We understand, and that is why our entire company approach starts and ends with education. The more you understand the pros and cons, the easier it is for you to make the right decision for your specific circumstances.

The typical lender rarely sits down with clients to walk them through the process as a whole, and discuss their options relative to their personal situation. However, this is foundational to our process. It would be our pleasure to walk you, hand-in-hand, through a smooth, understandable and positive experience. We look forward to building a life long relationship with you as your Personal Mortgage Advisors.

Ken Blanchard, one of the country’s premier business leadership authors, says in his latest book, “To keep customers today, you can’t be content to merely satisfy them; you have to give them legendary service and create ‘raving fans’ – customers who are so excited about the way you treat them that they tell stories about you.”

In everything we do, this is what we envision. We see people such as yourself being so enthused with the process and service we provide that you will become a raving fan for us, telling stories to people of what you just experienced.

Our name encompasses these beliefs, and is reflective of our company’s values.

Premier means foremost, very highest in quality or degree. Choice means the power, right, or liberty to choose. Through predictable world-class systems, we will empower you to choose the very best option for you through education, coaching and our expert guidance and advice. This is the start of a life-long relationship with you as your team of Personal Advisors.

This commitment is further rooted in our value system, which includes the following:

  • Serve you in an unparalleled fashion
  • Demonstrate integrity in all areas
  • Be uncompromising, even to our detriment
  • Provide excellence
  • Utilize world-class systems
  • Build trust with all involved
  • Create value for you
  • Live a passionate life that overflows to you
  • Be innovative

Our desire and commitment to serve you in a legendary manor also stems from the fact that almost all of our business is referred to us from people who know and trust us. Our vision for you is a raving fan who wants to refer everyone to us for the same unparalleled service you are about to experience. Welcome to the Premier Experience!