Why are testimonials important? Marketing guru Dan Kennedy says, “What others say about you, your product, service or business is at least 1,000% more convincing than what you say, even if you are 1,000% more eloquent.”
Testimonials exist to protect you from working with companies who say one thing, yet do another. This is, unfortunately, all too prevalent in our profession. In order to deliver unparalleled service, our inward reality must match our outward perception. So allow us now to take you from “perception to reality” as we walk you hand-in-hand from start to finish through this process.