Broken Record


OK, I know we preach this all the time but…you MUST work with a lender who will educate you on your options, help you evaluate those options and help you analyze which option to choose that best fits your situation. We cannot express enough how critical this is.

We just had a person walk into our office from our sign. That never happens. Literally, that is the first time in probably 5 years someone has done that since we are 100% referral based. This sweet lady was working with B of A and wanted to shop. We ended up meeting for about an hour analyzing in detail her situation. Here are some of her quotes from this meeting: “You guys are not typical loan officers, are you?” “You really help people understand their options.” “I had no idea I could do that.” “So that’s what that means. I never understood that.” “I will make sure and send anybody I know to you guys.”

We are not tooting our own horn here (well, maybe a little) but want you to understand that traditional lenders are not in the business of helping you get the best loan for your situation. Traditional lenders are order takers, you tell them what you want and they do it because speed is king. They want you in and out as quickly as possible so they can be on their way. Folks, good service is not good enough. You must expect and demand unparalleled service. Service so good that you leave the meeting as that company’s advocate. This woman would have gotten into a loan that was expensive and unnecessary  Instead she left knowing exactly what her options were, and will end up structuring this in a completely different manner than she even knew possible. There is not much more fulfilling than having a client leave your office having watched the light bulbs go off all over the place. What a way to start the weekend.

About Two Bald Mortgage Guys


Ken Blanchard, one of the country’s premier business leadership authors, says in his latest book, “To keep customers today, you can’t be content to merely satisfy them; you have to give them legendary service and create ‘raving fans’ – customers who are so excited about the way you treat them that they tell stories about you.” In everything we do, this is what we envision. We see people such as yourself being so enthused with the process and service we provide that you will become a raving fan for us, telling stories to people of what you just experienced.




CONTACT US

8202 Louisiana NE
Suite B
Albuquerque, NM 87113
Phone:
(505) 830-9685
Fax:
(505) 830-9684

BLOG UPDATES


TWITTER UPDATE


Premier Choice Mortgage BBB Business Review